I'm a Senior UX/UI designer with a multidisciplinary background in communications, public relations, education, news and digital marketing. Currently based in Toronto. I focus on User Research, Interaction Design, Accessibility Design and Design System.
As a designer, my biggest drive is to develop meaningful and intuitive designs to solve real-life problems, while taking into accounts the balance of business needs and technical constraints.
Before pivoting to UX, I spent over 6 years working in the communications field. One of my proudest career highlights is when I was working in the public relations arm of the Hong Kong Government. I was the Press Officer chiefly responsible for creating editorial content and handling media relations.
I realized my passion for UX design when I took charge of designing press kits for the media for an international Expo gathering businesses from 72+ countries. I later leveraged this skill to start my own business - Amello Yoga, an e-commerce site launched by myself, from scratch to design, from design to operation. The more I learn about UX design, the more I find myself can't withdraw from this field.
I previously lead design @ Cedulify, a tech startup based in Montreal, to drive design to implementation. I now work @ Ontario Government as a Senior UX Designer to strategize designs that serve all Ontarians.
I'll be taking the Executive Diploma in Artificial Intelligence for Business at Oxford University in 2024. I aspire to create bigger impacts, harnessing the power of AI, together with professionals worldwide in the cohort.